The inflection points that determine whether a business scales or fragments
Most businesses that stall do not fail. They fragment.
A campaign needs one message. Not a mood board.
Applying Al Ries and Jack Trout’s positioning laws, and Donald Miller’s StoryBrand framework, to campaign planning.
Brand is not your logo. It is not your values statement either.
Ask most founders what their brand is, and they will point to one of two things. The logo, or the values.
Why your marketing feels broken (and why fixing it with more activity will make it worse)
There is a pattern most growing businesses follow when their marketing stops working.